Customized Professional Cars

Customized Professional Cars

By Louis C. Farah

While the classic car world will always have those pristine factory stock and original cars as the foundation of the hobby, there is a completely different segment of collectible vehicle hobby that is just as strong as ever. In fact, it is this segment that receives just as much attention at car shows and events as vintage classics get at auctions across the country.

Customized vehicles.

Custom cars have been a mainstay of enthusiasts since the early 1950’s. Race tracks across the country featuring customized Ford and Chevrolet’s in various configurations. Customizers such as George Barris were “frenching” tail-lights, modifying engines and adding bumpers, grills and other body pieces from a variety of cars to produce some pretty stunning vehicles.

As a teenager in the 1960’s, just about all of my friends in high school were modifying their cars. It didn’t take much. The standard coupe with a V-8 engine would get a four barrel carburetor, a dual exhaust system with a pair of glass pack mufflers and a set of shiny Cragar mag wheels to produce your very own hot rod. By the late 1960’s, an 8-track tape player blaring-out the latest Jimi Hendrix rocker would firmly place you on the map with the babes.

Weekend nights would finds me and my friends cruising down the world famous strip known as Van Nuys Blvd., the epitome of the California car culture. Whether to see, or be seen, the San Fernando Valley thoroughfare was the place where you could rev your engine, lay a little rubber on the pavement and show off your pride and joy.

Not much as changed since those pubescent years of my high school days. My love of cars still stands as a priority in my life, and more so when it comes to professional cars. Just like the cars of yesterday, the customization that is being done to vintage hearses today very elaborate, highly detailed and just plain amazing. Even more compelling is the fact that customized hearses have found their way onto such television shows as “Pimp My Ride” and “Monster Garage”.

The purest professional car enthusiast would probably find themselves aghast over any modification of a hearse. To many funeral directors, modifying a hearse would border on blasphemy. However, most do not realize that the vast number of hearses that are customized were basket cases on their way to the crusher. Many a vintage hearse that was too far gone to be restored served as the platform of the many customized cars that we see today. Rather than lose that car forever to scrap metal, someone saved that car and reincarnated it to be back on the street and shown in all of it’s glory.

As with any modification of a car, it can be mild or a full-blown chop job that barely resembles the car’s former life. In the cast of a mild restoration, changes can be as subtle as a different paint job, lowering of the vehicle, chrome wheels or changes to the interior. The appearance of the car still shows as a hearse, albeit a non-stock looking hearse that perhaps would not be utilized for an actual funeral service.

The other end of the spectrum would be an all-out customization of a hearse. Chopping the body, a wild paint scheme and detailed interior changes takes a vehicle to a new level. The possibilities are endless, which allows a vehicle owner to exercise their freedom of self-expression. As in the case of any classic car, the owner is certainly free to do whatever they want to their car without being harassed or belittled. Although this doesn’t appear to be a problem in the conventional classic car world, it certainly is a reality in certain circles of the professional car arena.

Much has been written on website message boards, chapter newsletters and national publications regarding the disdain for anyone that would even consider modifying a hearse from it’s factory original state. Yet a number of those that find hearse modification distasteful fail to realize that the vast majority of customized hearses were, in fact, headed to the junk-yard and eventually the crusher to be turned into scrap. With vintage parts as rare as hens teeth, what does one do with a car that can’t be restored to factory original condition? They turn the car into something else.

The unusualness of a hearse is what makes the body so inviting to modify. Just about everyone has seen a classic muscle car modified in some way, shape or form. Few have seen a hearse customized in the same fashion. Perhaps the most well-known modified cars having to do with funerals are the cars used on the television series “The Munsters”.  Grandpa’s “Dragula” and Herman’s “Munster Koach” are perhaps the most famous modified funeral cars of them all. The Dragula is based on an actual casket that has been placed on a high-performance Ford chassis and a full-blown V-8 developing 400 horse-power. The car was featured on numerous episodes of the show with Al Lewis (playing the character of Grandpa on the show) behind the wheel. The Munster Koach was also the brainchild of George Barris, who at the time was know as the “customizer to the stars”. Both vehicles are currently on display at Barris Kustom City, located on Riverside Drive in North Hollywood.

Shown below is another Barris creation called the “Kargoyle”, which has been seen at many of our shows. Built using a 1967 Miller-Meteor Cadillac hearse, the car is a magnificent example of a total customization effort complete with a chopped and lowered body, side pipes, custom paint, drag strip motor, mag wheels and a fully detailed interior complete with casket. Bret Barris premiered this car at our World’s Longest Hearse Procession in 2005 and continues to display this fascinating vehicle at our shows and events.

The word “customize” means a lot of different things to different people. To some, a simple set of chrome wheels gives a completely different look to a vehicle. I attended a professional car show about ten years ago and remember seeing an absolutely beautiful and original Cadillac hearse that was on display during a Concour d’ Elegance show where the cars were being judged. The owner couldn’t afford the factory white-walled tires that came with the car, so he had a set of new white lettered tires in stalled. The chief judge of the show knocked so many points off of the car that it didn’t come close to winning a trophy, even though it was the best car in it’s class. The chief judge decided that the car was “modified”, and therefore had lost it’s historical significance. Yet I saw another hearse that had major changes in it’s interior where the owner had turned the car into a combination car from a hearse. It was definitely more modified than the disqualified hearse, yet it won a trophy! Go figure.

A number of people have asked me about display rules at PCI shows and what is allowed. PCI has no rules nor restrictions regarding the display vehicles. All cars are welcome, regardless of condition, style or modifications. What good is a professional car show if you can’t bring your professional car? I have found that most people that attend our events are eager to learn as much about these cars as possible. They shop around for parts, seek advice on restoration and realize that there aren’t a lot of people out there that own and/or know a lot about these unique vehicles. With resources as rare as they are, we should be serving as stewards for folks that are new to the hobby or are searching for much needed advice or services.

Modified professional cars are some of the most recognizable and valuable cars in the world today. Perhaps the most recognized professional cars are the Ghostbusters cars, otherwise known as Ecto-1 and Ecto-1a. Built on a 1959 Miller-Meteor Cadillac ambulance chassis, both of these cars were recently completely restored for Sony Picture by PCI member Ray Claridge, owner of Cinema Vehicle Services. Their shops in North Hollywood contain a complete vehicle restoration facility on the premises that can literally take a car down to the frame and rebuild it from the ground-up.

Are these cars modified or customized? Absolutely. Yet they still retain the looks that say “ambulance”. Regardless of how much equipment is attached to the roof and the plethora of warning lights flashing as it barrels down the street, it still has the heart of am ambulance beating inside.

There is also a segment of professional car enthusiasts that believe that any modification to a hearse is ghoulish. To me, I don’t believe that this is necessarily due to the fact that the modifications are what made the car ghoulish. The primary reason is the fact that a hearse is used as the base vehicle. It’s tough to argue that nearly everyone out there knows a hearse is designed and used to transport a dead body. The very sight of a hearse brings up the notion of death. While in normal use in the funeral industry, a hearse should be dignified and understated. After it comes out of service and lands in the hands of a car enthusiast, all bets are off. The new owner is free to do whatever they want to do.

As I stated earlier, most of the customized hearses that I have seen in the past were cars rescued from the crusher.  There was little chance that these cars would be restored back to their factory original condition. Whether rust had eaten away most of the car, or it had been picked clean for parts, the cost to restore the vehicle would have far-exceeded it’s value. Although these vehicles were not fit to be restored, they have been reincarnated into their new lives in pretty spectacular fashions. Perhaps one of my favorites is a customized hearse owned by Zach Helm, who lives in Colorado. His car was a rust bucket headed for the junkyard when he rescued it for a few bucks. Using a little ingenuity and a lot of labor, he converted the car into an armor-plated gothic assault vehicle, complete with a set of functional flame throwers coming out of the roof. Talk about an attention getter!

Although the vast majority of professional cars are stock and original, the modified segment of the hobby continues to grow. That’s a good thing. When one considers the fact that there isn’t a lot of vintage professional cars left on the road these days, preservation of any classic ambulance or hearse is of utmost importance. Buying a professional car of any type can only be expected of someone that actually appreciates these vehicles. There just aren’t that many people that actively participate in our hobby, and each time a professional car is junked or scraped, another nail goes into the proverbial coffin.

Rather than discourage people that do not share our ideas on preservation and restoration, let’s take the time to realize that they are saving that car from a certain death. Modified cars can be restored back to their original condition, but only when the time comes where the price of restoration does not exceed the ultimate value of the car. Today’s cast-off just might be tomorrow’s treasure. I would rather see a classic professional car preserved and displayed at our events than watch it crushed into little bitty pieces!

Reprinted with permission from the February 2010 Issue of the “Professional Car Collector” magazine.  The official publication of Professional Cars International.  PCI Club Information can be found HERE.

Discuss this article in our Forums HERE.

Custom Built One At A Time

Custom Built One At A Time

By Louis C. Farah.

It’s amazing how many people look at a vintage professional car and assume that they were factory-built cars that came off of an assembly line somewhere in Detroit. It’s easy to understand why people would believe that considering the master craftsmanship that went into the construction of each car that rolled out of the doors of such well-known manufacturers as Miller, Meteor, Flxible, Superior and Eureka. That expertise and innovation becomes even more evident when we look at the smaller builders such as National, Cotner/Bevington and Seibert.

However, if one were to visit the hearse builders of today (there are no manufacturers of ambulances on a passenger car chassis in America anymore) they would definitely see an assembly line operation where standardized bodies are mated with a stripped-down Cadillac or Lincoln chassis to make a funeral car. A lot has changed in the past 30 years with the demise of the passenger car-based ambulance.

Gone are the days of custom-built bodies that made professional cars appear as if they were standard automotive bodies that were altered by the manufacturers. What most people don’t realize is the fact that those that designed and constructed these cars intentionally built these vehicles to resemble ordinary factory- build cars that the public bought themselves. The same flowing lines as those cars appearing in the showrooms of Cadillac dealers were no accident. Rather than produce a car with a strange and bulky looking style that left no doubt that this was nothing more than a ‘butcher job” on a luxury car, master craftsmen made professional cars a thing of beauty and dignity. Gone were the days of the horse and buggy. By the 1930’s, professional cars were stately and offered a high degree of integrity and prestige to the funeral director or ambulance operator.

The bodies were custom-built based on the customer’s exacting standards and specific order. These were not cookie-cutter vehicles by any means. Interior appointments, emergency lighting, sirens, casket table specifications, curtains, window treatments and virtually every part of the car was custom built from scratch depending on what the customer ordered. When one looks in the gallery at the gorgeous examples of the cars that were built by the the coachbuilders of the past, it’s easy to see why people thought these cars were built in a Cadillac factory instead of the independent professional car builders of the time. The flowing lines of the car were perfectly matched to the custom bodies that were built. Using the same chrome trim, fender styles, tail lights and other parts provided the perfect blend of design and practicality.

Unfortunately, professional cars built today (primarily hearses) are cookie cutter vehicles that no longer emulate custom- build bodies that match traditional passenger car styling of a particular year or vehicle make. For the past 30 years, manufactured bodies that have been used on a variety of chassis such as Cadillac, Buick and Chevrolet are the same with little or no variance in style. The art of master craftsmen has been lost, especially with the consolidation of Eureka, Miller-Meteor, S&S and Superior under the banner of Accubuilt.

Although the professional cars of today are certainly more quality built and technologically advanced from their predecessors, the progression of design and construction has resulted in a loss of style and uniqueness that perhaps may be lost forever. You would be hard pressed to tell the difference between most professional cars, especially in determining what year a particular car is. The price of progress appears to have been the loss of uniqueness.

As far as vintage cars club are concerned, it is our responsibility as those that have chosen the field of professional cars to do our best to acquire these unique vehicles and protect their historical value. Although we certainly accept any and all professional cars in PCI, the many would agree that the most collectible cars are those from the 1930’s through the 1970’s. Believe it or not, in a mechanical sense, these are perhaps the easiest to restore and maintain. Most of the parts can be found at such auto parts outlets as Pep Boys, Trak Auto, Auto Zone and NAPA stores. If you’re looking for fuel pumps, carburetors, wiper blades, water pumps, spark plugs and other bolt-on parts, most can be purchased for under $40.

However, beware of simply buying a part for your particular year and make of vehicle. Professional cars were not built nor assembled by the chassis distributor. Cadillac did not build these cars: Miller- Meteor, Superior, Cotner/Bevington and S&S built them. There are vast differences in the suspension, braking and drive train components as compared to the everyday cars that were delivered from Detroit. That’s another reason for the camaraderie among professional car enthusiasts: Getting accurate restoration information from someone that knows your car and has been there before.

The only daunting task regarding these older cars is body work. Body parts for vehicles from the 1960’s and 1970’s are still readily available on the West Coast and Southwest areas of the country due to the low instance of rust. However, the older the car, and the closer to the East Coast that one travels, the less likely you will be able to find a rust-free fender, chrome piece or other external body part.

Master craftsmen may have built these cars, but it is now up to us to restore and maintain these special vehicles. That’s just as important in the professional car hobby as owning the car!

Reprinted with permission from the July 2009 Issue of the “Professional Car Collector” magazine.  The official publication of Professional Cars International.  PCI Club Information can be found HERE.

Discuss this article in our Forums HERE.

The Ugly Duckling, Part 1.

The Ugly Duckling.  A restoration adventure.

By Dean Newman

It all started in September of 2004.  I was browsing eBay and looking through the vehicles listed for sale.   I wasn’t actually looking for anything new, I just enjoy surfing the listings.  I had a small fleet of ’59 Cadillac’s in the garage already in varying states of restoration and I really had no specific need for another coach.  I figured I was doing fairly well, I had gone through a hearse search and a limo search, and even managed to breeze through a ’59 Cadillac search without finding anything that I couldn’t live without.  I figured I’d finish up my searching with an ambulance search and then move on to other projects.  That last search started me on a journey that I’m still enjoying.  And it all started with a teeny little photo.  Tucked down at the very end of the search page on eBay motors there was a listing for an ambulance.  It was listed only as a “1960 Chevrolet Station Wagon.”  And the listing had just gone up as it had 10 days left to go.  From the tiny photo that was next to the listing, it was tough to tell what the car really looked like, so I clicked into the listing.  The description in the listing had the car listed as a “Chevy Ambulance, NOT impala or Bel Air.”  The top of the description stated that the car would make a great “old school custom car, hot rod, or rat rod”  It went on to list the basics of the car, which at a first glance looked promising.  51,000 miles, 350 motor, new tires, stretcher included, owner’s manual included, currently licensed and registered.  And best of all it was listed as a great road car.  The seller claimed that it had been driven several hundred miles and it was “Great at 70+” and assured everyone that it had been serviced and could be driven home.  And the little notation that I found most interesting was they mentioned it was built by “Cotner-Bevington” of Blytheville, Ark.

The seller also listed some of the “minor” issues that the car had that would need to be attended to as well:

• Radio didn’t work.
• brakes pulsed when you used them
• “some” rust in the drivers floor pan
• Cracked windshield
• Cracked right rear door glass
• Carb had a flat spot off idle
• Transmission dripped when left sitting.

All in all none of those issues were that major in my opinion, so I scrolled down to get a better look at this car.  My first thought was that based on the photos in the listing, the car was pretty homely looking.    Now the photos were not the greatest, and they weren’t very big.  But the car didn’t look too horrible.  The body looked fairly straight, if not a little ungainly.  The roof line was definitely modified, and the transition where the coach work met the factory body work was interesting to say the least.  From the front ¾ view the car was not too bad looking if you squinted a little.  From the rear ¾ view the roof and the rear door was huge and just didn’t seem proportioned correctly.  The whole car just didn’t seem to flow together well.  It looked very much like a Frankenstein sort of vehicle.  You could see that it was not a backyard project, it did have professional coachwork.  But it was also apparently that it was not really a regular production coach built car.  It just didn’t have the polish and the lines of the major coaches of the era.  The paint it was wearing didn’t help show it off much either, it was an oxidized and faded fire engine red with an equally crusty refrigerator white roof.  The color split down the side of the car was horrible and didn’t work well on the car; it was jarring and threw your eye off, making the car look top heavy and not balanced well.  It also had about 6 different shades of primer on it, and someone had painted big white iron crosses on the doors and then apparently sanded them partly off again.  It seemed as if someone was already working on turning it into a rat rod of sorts.  Overall the effect was a bit on the ugly side.  I remember calling my wife in to show her a “homely” looking ambulance.  My comment at the time was that I wanted to show her the photos as I figured the odds of finding another ambulance that was this homely looking were fairly slim.  Having had a good laugh about the car, I closed my browser and went on with my day.

And I just could not get that car out of my head.  It haunted me.

Over the next several days I found myself going back to the auction listing and staring at the photos.  By day 5 of the auction, I had it on my watch list and was keeping tabs on the bidding.  By day 7 I had decided that I wanted to bring her home.  I told my wife at dinner that night that I was going to bid on the Chevy Ambulance on eBay.  She asked if it was the ugly one I’d shown her earlier in the week.  I told her it was.  To her credit, she did not laugh.  She did not look at me like I was insane.  And she did not run out of the room in a panic.  She told me that if I wanted it, then bid on it.  She also pointed out that if it was in fact a Cotner-Bevingtion, it would probably be a pretty rare car.  And she mentioned that being a Chevy might make it easier to get parts for. By the end of dinner, we were in agreement that I was going to win that car and bring it home.

I watched that auction like a hawk.  I jumped into the bidding and kept it low to not give away my plan.  And I planned on waiting until the last minute to submit my final bid.  And then real life interfered.  I was called into work to cover a shift that would pull me away from the computer when the auction ended.  By this point, I wanted the car so badly I could taste it.  I just had to hope that things worked out for me.  I entered a fairly aggressive bid right before I left for work and headed out for one exceptionally long and stressful day at work.  Returning home, the first stop was to check the computer.  And there is was.  “Sorry, you were outbid”.  Another bidder had won it for $100 more than my max bid.  I was crushed.  In a last ditch “hail mary” play, I sent a note to the winner congratulating them on the win, and letting them know that if they ever wanted to sell it in the future, to please keep me in mind.  I mentioned that I was an ambulance collection, and I had been hoping to restore the car if I had won it.  I congratulated them again on the win, and sent the note off into the wilds.  I figured it was over.  I tried to put it out of my mind.  I tried to let it go.

Several weeks passed, and I figured that the car was long gone, and it was just not meant to be.  And then out of the blue, I received a response from the winner.  I stared at that mail in my box, afraid to open it for fear the winner would be gloating or worse telling me about cutting it up and turning it into a hot rod or a rat rod.  When I finally mustered the nerve to actually read the mail, I was stunned.  The mail was short and polite and it was an offer to sell me the car if I was still interested in it.  I crafted my response as carefully as I could so as not to appear too eager.  I was concerned that if the winner figured out how much I wanted the car, the price would go way up.  Amazingly it did not.  His asking price was exceptionally fair, and when he offered to deliver the car to me, the asking price ended up being almost exactly what it would have cost me if I had won the car to begin with.

I overnighted him the deposit, and started counting the days until it was scheduled to arrive.

Delivery day was the 1^st of October, and he arrived with the car shortly after dark.  It looked pretty decent on the trailer.  It was a little rough in spots, but the body looked to be solid and straight for the most part.  So we unloaded her and rolled her into the garage for the night.  The following morning I was able to get a really good look at what I had just added to the collection.

• The body was pretty solid and straight. No major damage or rust issues there which was a plus.
• There were small dings and dents here and there, but nothing really serious in terms of body damage.
• The rust in the floor pans was slightly more than “some”. It looked like we’d need to replace both front floor pans and the driver’s side rear floor pan, but those were available so no major issue there. On the bright side, there was enough of an opening in the floor to be able to drop and anchor through for supplemental braking power.
• The windshield and the side windows glass were indeed broken. But those pieces are available as well. No major issue there.
• The brakes did more than pulse. They chattered and bucked, and did a bunch of other unnerving things. They also leaked. What they did not do is stop the car properly.
• The transmission was a little less pristine than suggested as well. Aside from the “small leak” it also had a major clunk, and some grinding when the car was moving. And after a quick spin around the block, I was doubtful that it would do 70 easily on the freeway.
• The flat spot in the carb was present off idle. There was also a flat spot in the carb when the car was revving as well. On the bright side, it was a consistent issue, and I was fairly confident we could fix that easily.

Even with the additional issues that I noticed the first day, I still felt that I got a pretty nice coach.  It was just going to take a little more work than I had initially planned.  So instead of having a “driver” that I could play with, I’d just do a little work on it, and then drive it for a while.  As these projects tend to do, it ended up growing beyond the initial plans.   We have gone through and rebuilt, replaced, or updated almost every piece of the car.  Along the way we have learned a lot about how coachbuilt cars were actually built in the early ’60s.  We have found some cool artifacts from the cars history, and we have had a ton of fun doing it.  From new floor pans, to paint to what seemed like miles of wiring; it’s been a learning process every step of the way.  A process that I’d like to share in words and pictures over the next few issues.  Since we purchased this coach, it’s been to Denver, Colorado.  Los Angeles, California.  And we have driven it around and through most of Arizona.  It’s a fantastic road car.   It’s a great way to start a conversation about professional cars, and it’s a ton of fun to drive.  We built the car to be a driver, and we’ve learned a ton along the way.  We have also made a pile of friends on the highways and rest stops of the west coast.  Nothing attracts new friends like an old ambulance.  It’s something I recommend to everyone.  If you aren’t driving them, you are missing half of the fun!

In the next installment of our restoration journey, I’ll delve into welding for dummies, what not to do with POR 15 rust inhibitor, and how to wire a car up without setting yourself on fire or melting anything.

The Flower Car

The Flower Car

An East Coast Phenomenon?

By: Louis C. Farah

By far, the highest profile vehicles in the professional car hobby have always been ambulances and hearses.  That’s due to the fact that the vast majority of professional cars built were ambulances and hearses, at least, those professional vehicles that were built by such manufacturers such as Superior, Miller-Meteor, Eureka, Flxible, Cotner-Bevington and a handful of other coachbuilders.

Although coachbuilders produced limousines as well, Detroit auto makers made most of the limousines that were used in funeral service-related livery fleets.  However, one specialized vehicle was built exclusively for the funeral trade, and traditionally used in East Coast and Canadian funeral services.

The flower car.

For those of us that grew up here in California and other western states, flower cars were rarely seen at funeral services, if seen at all.  Graveside flowers were usually delivered by a non-descript station wagon or van.  Other than a wreath of flowers placed on the casket, flowers were only seen at the place of the funeral service or at grave itself at the burial.

On the other hand, flower cars were used extensively at funerals held on the East Coast and Canadian funeral services.  They were a very visible addition to the funeral procession, usually following the hearse with dozens of floral tributes.  The higher profile of the deceased, the more floral tributes, and thus, more flower cars to delivery the tributes with.

To me, the practices of West Coast funeral services appeared to have been more practical.  Flowers were delivered to the church or gravesite by the flower store in their own delivery vehicle, which was usually a van.  Flowers were certainly displayed at a funeral service, but special vehicles weren’t used to “spotlight” the floral tributes.  When one considers the cost of what a brand new flower car sold for, and the fact that is was more of a utility vehicle rather than a luxury vehicle used to display and transport the deceased, it was not surprising why these vehicles weren’t widely used on the West Coast.

The use of a flower car on the East Coast appears to have been based more on tradition than practicality.   The building of any professional car on a luxury commercial was expensive, but the “style and class” of having a custom built Cadillac to simply deliver flowers to a funeral certainly could have been an “East Coast” endeavor.

A practical and inexpensive service vehicle was produced in the early 1960′s by Abbott and Hast Conversions located in Los Angeles.  Ron Hast, an innovator in affordable funeral car conversions developed a line of “first call” cars and service vehicles based on the Ford station wagon.  By using vinyl roof coverings, bolt-on landau bars and deeply tinted windows, funeral directors could purchase practical vehicles for a fraction of the cost of a new Cadillac or other luxury vehicle custom built on a commercial chassis.

With the advent of the Ford and Chevrolet vans that were being built in the later part of the 1960′s, a more durable and much cheaper vehicle was handling the duties of a flower delivery vehicle on the West Coast.  Throughout the last forty years, the full-sized and mini van platform has been the choice of most funeral directors here in California.

So why were flowers cars so popular on the East Coast, and how did the tradition start?  I asked long-time funeral specialist Paul Nix to provide some insight.

According to Nix, the use of flower cars originated in the New York area and eventually spread to the Midwest.  As part of a grand ceremony, the flower car carried tributes to the gravesite as part of the funeral procession.

In as much as the hearse was a symbol of dignity, style and grace, so was the flower car.  Much like the use of a Cadillac hearse over a conventional passenger car hearse like an Oldsmobile or Buick, a use of a flower car to deliver floral tributes instead of a van or station wagon implied good taste, respect and wealth of the decedent’s family.

The flower car, depending on how it was built, was truly a multi-functional vehicle.  Many were built and designed to carry a casket underneath the chrome canopy.  Some funeral homes used a flower car for removals from the place of death to the funeral home instead of a traditional station wagon or van being used as the “first call” car.

Flower cars were not cheap.  In fact, a flower car cost more to buy than a hearse.  A lot of custom body work went into building a flower car, and with low production numbers to begin with, only those funeral directors that enjoyed a constant demand for their vehicles found it practical to purchase a flower car.

Most every professional car manufacturer offered a flower car.  The golden days of the individual coach builder (and the flower car as well) seemed to be the 1950′s through the 1970′s.  Soon a consolidation in the industry would not only reduce the number of manufacturers, but flower car offerings as well.

Flower cars are still being built today, but they are expensive.  Companies such as Accubuilt and Eagle produce these unusual vehicles, but only on a special order basis and the cost of the vehicle must be paid up-front.  The demand for flower cars is very small today, and no manufacturer wants to be stuck with an $80,000 vehicle in their inventory if they can help it.

Chapter member Chuck Landwehr, who is the owner of Erickson and Brown Funeral in Taft, California has been in the funeral business for over three decades on the West Coast, yet he has only seen a handful of flower cars in the greater Los Angeles area during his career.

Landwehr remembers the funeral home of Harrison-Ross in south central Los Angeles as having a flower car.  My research found that Harrison-Ross still utilizes a flower car in their services if requested.  Other than that, I could not find any other funeral service in the area that used flower cars in the scope of their operations.

Flower cars were completed restyled and re-engineered from other professional cars.  Many featured hydraulically operated stainless steel floral decks that could be adjusted in height.  A “western” style flower car usually was built to simply transport flowers while the “eastern” type of flower car could be adjusted to any position from deck height to floor level.  The eastern cars also had casket rollers and slides so that a casket, as well as flowers, could be transported.

Most deck heights were offered in 18, 24 and 28-inch heights to meet the varying requirements of the nation’s funeral directors.

Most “eastern” flower cars featured 24 inch stainless steel decks with a power operated floral tray that could accommodate a full size casket or roughbox under the deck.

Another interesting style developed when the flower car became more prevalent in the Midwest.  A “Chicago” style flower car featured an extremely low stainless steel deck that blended much better with the overall bodylines of the Cadillac.  Obviously these cars were used strictly for the transportation of flowers since they didn’t have the height to transport a casket.  However, they could accommodate a flat gurney and could be utilized as a removal vehicle if needed.

By the 1960′s most flower cars were manufactured on a Cadillac commercial chassis.  The cost of vehicle dedicated that only the finest luxury car be used to produce a flower car, and the most prestigious car built in America was the Cadillac.

While most other major professional car manufacturers had marketed such vehicles since the late 1930′s, Superior introduced their first flower cars during the 1949 model year.  They made their debut at the October, 1948 National Funeral Directors Association convention held in Detroit, Michigan.

The flower car created quite a sensation at the convention with it’s coupe styling.  Distinctive styling highlighted the all-new flower car.

These innovative vehicles that featured casket areas had the same equipment as most hearses.  A complete set of 10 regulation casket rollers in chrome plated frames along with bier pin plates, Roto-Hex bier pins and skid plates adorned the casket compartment floor.

1984 was the last year that Superior offered a flower car.  The cost was $46,624.00, a steep price for what amounted to a utility vehicle.  The revived Eureka Coach Company of Toronto introduced their Concours Classic flower car in 1981, which was larger, more elegantly styled and sold in greater numbers than the Superior Coupe de Fleur.  Thus, Superior dropped the flower car due to low sales.

The consolidation of the funeral industry by such giants as The Lowen Group and Service Corp. International have made the field of funeral services extremely competitive.  Many funeral directors are watching every penny just to stay alive.  No longer can the average funeral home spend lavish amounts of money for specialized vehicles.

To many, the need and desire to purchase a flower car for their fleets has fallen by the wayside.

All Photos courtesy of the Thomas A. McPherson Archives

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